12 May Bosch Off-Road Vehicle Concept
Bosch engineering approached Midcoast with a need for dynamic imagery to represent the brand at a regional tradeshow, the MDEX (Michigan Defense Expo). The purpose of this project was to create a visual of a vehicle concept, which could be used across several print media platforms and would depict “proven commercial off the shelf technology for Government applications”.
The messaging centered on the idea that proven commercial off-the-shelf technology available from Bosch could be applied to low volume niche vehicle applications, such as military ground vehicles. Bosch visited our studio to collaborate with our artists – to turn their product concept into a visual reality.